User-generated content must be one of the smartest things a brand can use as content. It is a way to truly become one with its audience. By inviting your audience’s content into your platform, you are getting the most varied and creative input at no extra cost for the brand…

Facebook groups mirror similar dynamics of in person communities online. This goes to say that creating and maintaining a successful online community presents similar challenges of creating in person communities. Communities, in general, stem from the fact that there are a group of people who are interested in the same…

If you don’t like food, this article is not for you. On the other hand, if you do like food, please stay. I am the type of person that hates falling into tourist traps when I am traveling. Wherever I go, I like to experience the food culture of that…

Social media influencers have been deemed to be fake as they are many times selling products or ideas, they do not really believe in. This is especially true in the world of influencers who are also models. However, Ashley Graham has broken this stereotype.

Graham first made history as the…

Which one to choose?

Organizations, businesses, fanbases, and all types of groups have taken their conversations to the online world. Online social networking communities are a great space for people to find each other, come together, and engage with each other on a specific topic. Online communities can be either…

martinazerbo

Creative non-fiction writer. UF Global Strategic Media graduate student trying to maintain a 4.0 GPA. An Italian with above average pizza making skills.

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