I began thinking of myself as a user of social media and what type of content I enjoyed consuming the most. I realized that the most stimulating content for me is a short video with music and short key word writing on it. This format keeps me fully engaged and usually leads to me interacting with the user or product.
Therefore, I decided to create a similar Instagram vertical story promoting my food tips Facebook group Miami Food Vice to a younger audience. I went about creating the post by taking a few steps. The first step was gathering my content. I gathered short videos of some of my favorite Miami food spots. I chose to vary the cuisines featured to speak to each user’s taste. Then, I researched what sounds and songs are trending with this audience in the Miami area. I ended up finding a Latin upbeat song that makes the video feel very lively. After I sinched the two, I used a feature that is currently very popular called text-to-speech writing. The first piece of writing is placed right at the beginning of the video so that the viewer knows what they are getting into right off the bat. This also provides context for the viewer as he watches the videos play through. At the tag end of the video, I used the same feature to give the viewer a call-to-action. This is where I invite him to join the Miami Food Vice group.
Here is the final product:
By including all these steps, I kept the viewer engaged from beginning to end. If he watches the entire story, it means that he enjoys the content type and will know where to go for more similar content. This will lead him to join the Miami Food Vice Facebook group.
After the story was published, I gained eight new members in the group. This was one of the most successful strategies yet in finding new interested members for my Facebook group that are in a younger demographic. I will be creating and publishing more stories like it as well as exploring the option of publishing such videos on TikTok.